10 Ways to Promote Your M-Pesa Payment Option to Craft Buyers

10 Ways to Promote Your M-Pesa Payment Option to Craft Buyers.

10 Ways to Promote Your M-Pesa Payment Option to Craft Buyers

Offering M-Pesa as a payment option is smart—but it only helps if your customers know about it and feel confident using it. Whether you’re selling at a local market, on WhatsApp, or through Instagram, promoting your M-Pesa number properly can increase sales and reduce payment friction.

Here are 10 effective ways to promote your M-Pesa payment option to craft buyers:

1. Display Your M-Pesa Number Clearly at Point of Sale

Whether it’s a shop, stall, or pop-up booth, make sure your M-Pesa Till or Paybill number is:

• Printed and laminated

• Visible near your products or payment area

• Labeled with clear instructions

✅ Example: “Pay via M-Pesa Buy Goods Till: 123456”

2. Add M-Pesa Details to Your Business Cards & Flyers

Include your M-Pesa number on all physical marketing materials. If someone walks away with your card, they should still know how to pay later.

✅ Pro tip: Add a QR code linked to your M-Pesa details for easy scanning.

3. Pin Payment Instructions on WhatsApp and Telegram

Use WhatsApp Business features to:

• Pin your payment instructions in groups

• Add M-Pesa info in your business profile description

• Send automated messages with payment details after an order is confirmed

4. Include M-Pesa Info in Your Instagram and Facebook Bios

Craft buyers often discover you through social media. Adding something like:

“To order: DM + Pay via M-Pesa Till 123456”
makes it clear and convenient.

✅ Also add M-Pesa details in captions for featured products or sales posts.

5. Create a Payment Instruction Highlight on Instagram

Make an Instagram Story Highlight called “How to Pay” or “M-Pesa.” Include:

• Your business name

• Till/Paybill number

• Simple step-by-step instructions

• Screenshots or short videos

6. Send a Thank-You Message with Confirmation Steps

After a sale, send a thank-you text or WhatsApp message that:

• Confirms your M-Pesa number

• Thanks them for choosing mobile payment

• Reassures them that payment is safe and secure

✅ This builds trust and makes them more likely to use it again.

7. Use Posters or Signs at Events & Craft Fairs

When attending craft fairs or markets, display branded signs that say:

“We Accept M-Pesa”
“Lipa na M-Pesa Available”
“Cashless Payments Preferred”

✅ Include M-Pesa colors (green/white) to catch attention.

8. Offer a Discount or Free Gift for M-Pesa Payments

Incentivize mobile payments by offering:

• 5% off for M-Pesa users

• A free bead bracelet or sticker with every mobile purchase

✅ It encourages digital payments and helps you reduce cash handling.

9. Record a Short “How to Pay” Video

Create a 30-second explainer showing how to pay using your M-Pesa details. Post it on:

• WhatsApp status

• TikTok or Reels

• Your online shop or page

✅ Some customers are visual learners—it helps them feel more confident.

10. Remind Followers During Promotions or Restocks

Every time you:

• Launch a new product

• Run a sale

• Announce a restock
  Include a reminder of your M-Pesa option.

✅ This repetition ensures even new followers understand how to pay.