Millennials, born between 1981 and 1996, are a powerful force in shaping consumer trends. Their preferences for sustainability, convenience, and practicality are causing a significant shift in the market, leading to the decline of several traditional products.
Here are 16 products that are disappearing due to millennial disinterest.
The Decline of Cable TV
Cable TV subscriptions are rapidly declining as millennials opt for streaming services like Netflix, Hulu, and Disney+. These platforms offer personalized recommendations and on-demand content, which aligns with millennials’ preference for flexibility and value.
According to a study, 31% of millennials report that social media significantly influences their purchasing decisions, and 30% make direct purchases on Facebook. The convenience and cost-effectiveness of streaming services make traditional cable TV less appealing.
Department Stores Are Losing Their Appeal
Millennials are increasingly turning to online shopping, with 80% primarily shopping online, up from 60% in 2019. Direct-to-consumer (DTC) brands like Warby Parker and Glossier offer quality products at competitive prices without retail markups.
The rise of mobile shopping, with 56% of millennials using mobile devices for purchases, further diminishes the appeal of department stores. Features like virtual try-ons and augmented reality enhance the online shopping experience, making it more engaging.
Diamonds Are Losing Their Sparkle
Ethical concerns and affordability are driving millennials away from traditional diamonds. Lab-grown diamonds and other gemstones are gaining popularity as ethical and cost-effective alternatives. With millennials delaying or forgoing marriage, the traditional market for diamond engagement rings is shrinking.
Only 44% of millennials were married in 2019, compared to 53% of Gen Xers, 61% of Boomers, and 81% of Silents at a comparable age.
The Fall of Golf
Golf is becoming less popular among millennials due to its time-consuming nature and high costs. Membership fees, equipment, and green fees are significant deterrents. Millennials, facing financial pressures like student debt, prefer more affordable hobbies. Additionally, the environmental impact of golf courses, which require extensive water and land resources, is a concern for eco-conscious millennials.
Shift in Dining Preferences
Casual dining chains like Applebee’s and TGI Fridays are losing their appeal to millennials, who prefer unique dining experiences and local eateries. The NPD Group reports that millennials’ visits to casual dining chains decreased by 16% over the past four years.
Millennials are more health-conscious, favoring restaurants that offer fresh, organic, and locally sourced ingredients. The fast-casual dining segment, which offers higher quality food with the convenience of fast service, is booming.
The End of Heavyweight Motorcycles
Heavyweight motorcycles, like those from Harley-Davidson, are becoming less popular. Millennials prefer smaller, fuel-efficient bikes that are easier to handle and maintain. The cost of purchasing and insuring heavyweight motorcycles is prohibitive for many millennials. Electric bikes and scooters are gaining traction as eco-friendly alternatives.
Beer is Losing Its Foothold
Traditional beer consumption is declining as millennials turn to craft beers. The Brewers Association reported that the beer market dropped by 3% in volume in 2020. Millennials are drinking less alcohol overall, influenced by health and wellness trends. NielsenIQ confirms that the market for non-alcoholic alternatives has experienced steady double-digit growth over the past five years, surpassing half a billion dollars in 2023.
The Demise of Paper Napkins
Millennials are opting for cloth napkins instead of traditional paper napkins due to environmental concerns. The production and disposal of paper napkins have a significant environmental impact. Millennials prioritize sustainability and choose reusable cloth napkins as an eco-friendly alternative.
The Death of the 9-to-5 Work Schedule
A Gallup poll revealed that 63% of millennials value flexible work hours over a higher salary. Remote work and flexible schedules are now preferred, improving work-life balance. The gig economy, characterized by freelance and contract work, is flourishing. Platforms like Upwork and Fiverr enable millennials to work on their terms.
The Ironing Board is Gathering Dust
Most modern fabrics are wrinkle-resistant, reducing the need for ironing. Millennials prefer low-maintenance clothing that fits their busy lifestyles. Time-saving innovations like garment steamers and wrinkle-release sprays offer convenient alternatives to traditional ironing.
Business Suits Are Out of Style
Business suits are becoming less common as workplaces adopt more casual dress codes. The startup culture, emphasizing innovation and flexibility, has influenced industry dress codes. Millennials, who prioritize value and practicality, are less willing to invest in expensive business suits.
Corks Are Popping Out
Screw caps and synthetic closures are replacing wine corks. These alternatives are more convenient and reduce the risk of cork taint. Millennials, who value convenience and sustainability, prefer wines with easy-to-use closures. Screw caps are also more practical for outdoor and casual settings.
The Silent Doorbell
Millennials are replacing traditional doorbells with text messages and smart home devices like video doorbells. These devices offer enhanced security and convenience, aligning with millennials’ tech-savvy lifestyles. Social norms are changing, with a preference for digital communication over traditional methods.
Postcards Are a Thing of the Past
Digital communication has made postcards obsolete. Social media platforms like Instagram and Facebook allow millennials to share their travel experiences instantly. A survey by the Pew Research Center found that 86% of millennials prefer digital communication over traditional methods.
Fabric Softener is Out
Modern detergents have improved, making fabric softeners unnecessary. Fabric softeners contain chemicals that can harm the environment. Millennials, who are environmentally conscious, are opting for eco-friendly laundry alternatives.
The Lottery Ticket Decline
Millennials are aware of the poor odds of winning the lottery and prefer more reliable ways to manage their finances. Improved financial literacy is influencing millennials’ spending habits. They are more likely to invest in savings accounts or retirement funds than gamble on lottery tickets.
Millennials are driving significant changes in consumer behavior, impacting various industries. Their preferences for sustainability, convenience, and practicality are reshaping the market. Businesses must adapt to these trends to stay relevant and thrive.
16 Products That Are Disappearing Because Millennials Aren’t Buying Them