18 High-Demand and Trending Products to Sell Online in 2025

18 High-Demand and Trending Products to Sell Online in 2025.

As the e-commerce industry evolves, staying ahead of consumer trends is crucial to maintaining a competitive edge. In 2025, technological advancements, sustainability, and personalization are shaping the online marketplace. Below are 18 high-demand and trending products to consider selling, backed by data, consumer insights, and industry trends.

1. Smart Home Devices

The global smart home market is projected to reach $205.6 billion by 2025, growing at a CAGR of 25.3%. Products like smart thermostats, security cameras, and voice-controlled assistants remain popular as consumers seek convenience and energy efficiency.

Innovations in AI and IoT integration continue to fuel demand, with 70% of households expected to adopt smart devices by 2026. Sellers should target homeowners and renters looking for affordable, user-friendly solutions. Product bundling (e.g., a smart light kit with a smart speaker) can drive up revenue.

2. Sustainable Fashion

With 67% of consumers prioritizing eco-friendly purchases, sustainable clothing and accessories are thriving. Materials like organic cotton, bamboo, and recycled plastics resonate with environmentally conscious shoppers.

The second-hand clothing market, supported by platforms like ThredUp, is growing rapidly, with a projected valuation of $218 billion by 2025. Offering transparency about sourcing and production methods can strengthen brand loyalty.

3. Electric Bikes and Scooters

The demand for electric bikes (e-bikes) is soaring, driven by urbanization and environmental awareness. The global e-bike market is expected to grow at a CAGR of 10.1%, reaching $80 billion by 2027.

Compact e-scooters also appeal to commuters seeking efficient, eco-friendly transport. Retailers can target urban millennials and Gen Z, offering models with extended battery life, foldable designs, and GPS features.

4. Fitness Equipment and Accessories

Home fitness is no longer a pandemic-driven trend but a sustained lifestyle shift. Products like resistance bands, adjustable dumbbells, and compact cardio machines are in high demand. The fitness equipment market is projected to grow by 4.4% CAGR, hitting $15.3 billion in 2025. Subscription-based workout apps paired with equipment can provide added value. Highlighting portability and multifunctionality can attract space-conscious consumers.

5. Pet Products and Accessories

Pet care is a booming industry, expected to reach $261 billion by 2027, growing at 6.5% CAGR. Trending products include smart pet feeders, eco-friendly toys, and wellness items like CBD-infused treats.

Pet owners increasingly seek premium, sustainable products, with 42% willing to spend more for higher quality. Subscription boxes tailored to pets’ needs present an excellent recurring revenue opportunity.

6. Health Supplements and Vitamins

The global dietary supplements market is anticipated to reach $230 billion by 2025, driven by health-conscious consumers. Popular categories include immunity-boosting supplements, probiotics, and personalized vitamin packs.

Transparency is crucial, as 77% of buyers check ingredient sourcing. Partnering with certified labs and providing scientific backing enhances trust and credibility.

7. Reusable Water Bottles and Tumblers

With single-use plastics under scrutiny, reusable drinkware is trending. The reusable bottle market is set to grow at a CAGR of 4.5%, reaching $13.5 billion by 2027. Consumers value durability, insulation, and sleek designs, with features like time markers and UV sterilization adding appeal.

Marketing eco-friendly benefits and unique designs can capture environmentally aware audiences.

8. AI-Powered Gadgets

AI-powered devices like translation earbuds, wearable fitness monitors, and smart glasses are in demand. The AI device market is projected to grow at 27% CAGR, hitting $35 billion by 2025. These gadgets are popular with tech-savvy consumers seeking cutting-edge innovation. Brands can emphasize practicality and intuitive use to stand out.

9. Portable Solar Panels

The portable solar panel market is growing as outdoor enthusiasts and remote workers embrace renewable energy. With a CAGR of 8.5%, the market is expected to hit $5.5 billion by 2026. Lightweight, foldable designs appeal to campers, RV owners, and off-grid users. Emphasizing long-term cost savings and eco-friendly benefits can boost sales.

10. Blue Light Blocking Glasses

With screen time increasing, blue light glasses are a practical and stylish solution. The market is growing at a CAGR of 8.2%, expected to reach $38 billion by 2027. Buyers prioritize comfort and design, with trends favoring fashionable, lightweight frames. Selling glasses with added features like anti-glare coatings and UV protection can increase their appeal.

11. Digital Learning Tools

As remote and hybrid education persists, digital learning tools like educational tablets, coding kits, and subscription platforms remain in high demand. The e-learning market is forecasted to grow at CAGR of 12.7%, surpassing $400 billion by 2026. Customizable, gamified products can engage younger audiences while addressing parents’ needs for educational value.

12. Wireless Charging Devices

With the proliferation of wireless tech, chargers for phones, earbuds, and smartwatches are essential. The wireless charging market is projected to grow at 20.8% CAGR, reaching $50 billion by 2027. Sleek, fast-charging models with multi-device capabilities stand out. Highlighting compatibility and convenience can drive conversions.

13. Eco-Friendly Cleaning Products

Demand for non-toxic, biodegradable cleaning products is rising, with the market expected to grow by 11.3% CAGR, reaching $80 billion by 2026. Popular items include refillable sprays, reusable cloths, and plant-based detergents. Leveraging certifications like “EPA Safer Choice” and eco-friendly packaging enhances consumer trust.

14. Customized Phone Cases

The global phone case market is projected to grow to $35.5 billion by 2027, driven by personalization trends. Consumers are drawn to customizable options featuring unique designs, monograms, and photo prints. Partnering with print-on-demand services minimizes overhead and streamlines fulfillment. Highlighting durability and aesthetic appeal adds value.

15. Gaming Accessories

The gaming market, valued at $365 billion in 2023, is set to grow further, increasing demand for accessories like ergonomic chairs, RGB keyboards, and streaming microphones. Offering high-quality, niche products with gamer-friendly features like noise cancellation or extended warranties can capture this tech-savvy audience.

16. Luxury Candles

The luxury candle market is growing as consumers seek products for relaxation and ambiance. Expected to hit $6.8 billion by 2027, the market thrives on premium materials like soy wax and sophisticated scents. Packaging plays a critical role, with elegant, reusable containers adding perceived value. Collaborations with artists or designers can further elevate the product’s appeal.

17. Augmented Reality (AR) Devices

AR devices like AR glasses and headsets are gaining traction, particularly in gaming and education. The AR market is projected to reach $88 billion by 2026, growing at a CAGR of 31.5%. Offering compatibility with gaming systems or educational apps can appeal to niche segments. Highlighting real-world applications boosts their utility perception.

18. Smart Wearable Devices

Beyond fitness trackers, wearables like smart rings, sleep monitors, and stress-management devices are trending. The wearables market is set to grow at 18.2% CAGR, reaching $150 billion by 2027. Compact, health-focused devices resonate with busy professionals and wellness enthusiasts. Focusing on data accuracy and aesthetics strengthens consumer confidence.