7 Creative Ways to Promote Your Crafts with M-Pesa Cashback Offers

7 Creative Ways to Promote Your Crafts with M-Pesa Cashback Offers

7 Creative Ways to Promote Your Crafts with M-Pesa Cashback Offers

In Kenya’s bustling handmade market, standing out isn’t just about how beautiful your crafts are—it’s about how smartly you market them. One of the most effective yet underused strategies is leveraging M-Pesa cashback offers to attract and retain customers.

Safaricom often runs M-Pesa promotions, offering cashback for transactions like Lipa na M-Pesa or Paybill payments. You can turn these promotions into powerful marketing tools to boost sales, build loyalty, and generate buzz around your craft business.

Here are 7 creative ways to promote your crafts using M-Pesa cashback offers.

1. Run a “Cashback Weekend” Sale

Offer a discount or free gift to any customer who pays using M-Pesa during weekends when Safaricom is running a cashback promotion.

How to do it:

• Promote it as a “Double Reward” Weekend—customers get your offer + Safaricom cashback.

• Share details on WhatsApp, Instagram, or posters at your stall.

Why it works: Customers feel like they’re getting extra value, which encourages impulse buying.

2. Offer Cashback Matching on Big Orders

For customers who place larger orders (e.g., above KSh 2,000), offer to match their M-Pesa cashback with your own bonus—like free delivery or a small additional product.

Example:

• “Spend KSh 2,000 or more, get M-Pesa cashback + a FREE mini bracelet!”

Why it works: It incentivizes bigger purchases and shows appreciation for loyal buyers.

3. Create Limited-Time M-Pesa Flash Sales

Run 24-hour flash sales only available to customers who pay via M-Pesa.

How to do it:

• Use urgency-based messages like “Today Only! Pay with M-Pesa and Save 15%.”

• Promote on social media or your email list.

Why it works: Flash sales create urgency and excitement, increasing your sales volume in a short period.

4. Turn Cashback into a Loyalty Program

Encourage repeat business by tracking customer M-Pesa payments and rewarding loyal clients based on how often they buy from you.

Example:

• “Buy from us 3 times using M-Pesa, get 10% off your 4th order!”

Tools you can use:

• Keep a simple logbook or spreadsheet.

• Use WhatsApp to notify customers about their progress.

Why it works: Loyalty programs make customers feel valued and give them a reason to return.

5. Run a Cashback Contest on Social Media

Host a contest where anyone who pays via M-Pesa and shares proof (screenshot or message) gets entered to win a free item or voucher.

Steps:

1. Ask customers to DM or tag your page with proof of M-Pesa payment.

2. Enter them into a lucky draw.

3. Announce the winner publicly.

Why it works: Encourages social sharing and creates buzz around your brand.

6. Bundle Crafts with “Cashback Value Packs”

Create bundles of your crafts (e.g., 3 pairs of earrings, a matching set of baskets) and promote them as “Cashback Packs.”

How to do it:

• Label them with phrases like “Eligible for M-Pesa Cashback.”

• Promote the value: “Buy a bundle, pay once via M-Pesa, get more savings!”

Why it works: Bundles increase your average order size and feel like a better deal.

7. Collaborate with Other Local Sellers for M-Pesa-Only Pop-Ups

Join forces with other crafters or local sellers to host a one-day pop-up or online sale where all payments must be made via M-Pesa to unlock discounts and cashback.

How to do it:

• Use a common poster to market the event.

• Offer mini-deals at each vendor’s stall for M-Pesa users.

Why it works: Collaboration expands your reach and builds community engagement while maximizing Safaricom’s promotional benefits.